Wednesday, March 27, 2013

Motivations and Influence of Brand Advocates #infographic

Tips Tricks and Sound Advice

Source: via Mika on Pinterest

Tips, Tricks and Sound Advice

Nibble Nibble Like a Mouse
 by Bobby Anderson, Business Consultant at Strategy Nuts

An important question is at the top of this BzzAgent infograpic, "Where can I find them". Brand advocates are as close as your next door neighbor that just bought a new lawn mower, or closer yet, on Google search. For now, pick the product or service you're interested in and imagine a potential problem with it, then search the brand plus the problem. On page 1 or 2 of your search results you'll start to see some interesting posts that are not necessarily posted by that brand or ads for repair services related to the brand.

"Nibble" around the edges of some of these posts, and look for bloggers, for example, that have some opinion or experience with that brand, and their sites, look to be using some of the common social media channels, Facebook, Twitter, LinkedIn, and so on. Engage! Ask a question or 2 and join a comment stream.

If you believe in the old idiom, "Act enthusiastic and you'll be enthusiastic", you can act like yourself and start asking questions of a few brand advocates. Nibble a little more and most of the successful ones will be happy to share their formulas for successes in "reach" and "influence".

For more about favorable reviews, and how they can play a larger roll in increasing your business, contact me, and thanks for reading.


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